Let’s Ride!!! A New Chapter with Trojan Horse Media

The Year of the Horse feels right.

2025 was the year of clarity for me. The year I stepped fully into my own lane, launching PLR Group Inc. and building it with intention: people and project that matter.

And today, we officially announce a new partnership focused on branded content with Trojan Horse Media.

This isn’t a vanity collaboration. It’s a response to where the market is going.

According to HubSpot’s 2026 outlook, the top three ROI-driving content formats are all video-based. Marketers know it. CMOs are budgeting for it. Platforms are rewarding it. But here’s the tension I see every day: brands want “authentic storytelling” yet too often what gets produced feels engineered or disconnected from lived experience. That gap is where this partnership lives.

Documentary Rigor Meets Distribution Strategy

Trojan Horse Media brings Emmy-nominated, globally recognized documentary capabilities to the table. The company’s work has premiered at Sundance and SXSW and reached global audiences via streamers.

Kareem Tabsch's projects have been featured by The New York Times, Los Angeles Times, NPR, Variety, and more. Mucho Mucho Amor was named one of The New York Times’ “20 Essential Latino Films,” and his upcoming Netflix documentary Naked Ambition premiered in February 2026.

That level of cinematic credibility matters because documentary filmmaking isn’t just about aesthetics. It’s about rigor, research, trust and emotional truth.

At PLR Group Inc., the marketing discipline is equally intentional. Years leading business growth and transformation in media and agency environments, work recognized by Adweek, The Drum, and the New York Advertising Club, has shaped how I approach content: not as isolated creative, but as infrastructure for growth. PLR Group Inc. complements Trojan Horse Media’s creative expertise with deep experience in marketing strategy, partnerships, media planning, and organizational growth, connecting storytelling directly to brand positioning, reputation management, and measurable outcomes.

Together, this collaboration merges:

• Documentary storytelling craft

• Brand and institutional strategy

• Measurable performance frameworks

• A distribution-first mindset

Not content for content’s sake. Content designed to move audiences and drive outcomes.

Why This Matters Now

We’re operating in a moment where audiences are allergic to manufactured narratives. Trust is currency. Cultural literacy is table stakes. And attention must be earned.

Branded content has matured. It’s no longer a campaign line item—it’s an ecosystem play:

1.     Institutional storytelling

2.     Documentary partnerships

3.     Thought leadership

4.     Platform-native video

5.     Strategic amplification

The opportunity is to help brands articulate what is both truthful and compelling—without losing strategic clarity. To build work that delivers creatively and commercially. This is a winning combination that will help foster 63% higher consumer trust for brands (Native Advertising Institute).

The Strategic Bet

For me, this partnership reflects something larger about this next chapter. Launching PLR Group Inc. was about ownership of ideas, of trajectory, of impact. Aligning with Kareem and Trojan Horse Media is about scale and specialization.

It’s recognizing that the future of marketing belongs to those who can operate at the intersection of:

• Culture and Commerce

• Art and Analytics

• Authenticity and Accountability

The Year of the Horse is about movement, strength, and forward momentum.

This collaboration embodies that.

We’re building a model where documentary rigor meets strategic brand marketing. Where storytelling is cinematic but measurable. Where distribution is engineered from day one. Where content is not just beautiful but built to perform.

It’s time. Let’s ride.