What We Do
PLR Group provides senior-level marketing leadership and execution across four interconnected areas.
Take a look for yourself and reach out so we can explore how we can collaborate: plr@plrgroupinc.com
Fractional CMO &
Growth Strategy
Capabilities include:
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Fractional CMO leadership
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Go-to-market strategy
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Audience and market insights
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Brand positioning
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Integrated marketing planning
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Business and marketing transformation
Brand,
Marketing & Media
Capabilities include:
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Integrated marketing strategy
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Media planning and buying
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Brand and campaign strategy
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Digital and social media
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Content and storytelling
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Audience insights and analytics
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Experiential and event marketing
Innovation &
Emerging Technology
Capabilities include:
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AI strategy and adoption
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Emerging technology
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New product and service development
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Strategic partnerships
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Digital innovation
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Future-focused audience engagement
Thought Leadership & Executive Visibility
Capabilities include:
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Executive positioning
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Thought leadership strategy
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Speaking and event strategy
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Content development
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Awards and recognition strategy
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Media and industry visibility
Our Work
in Action
The People's Theatre
Leading brand and marketing strategy for The People’s Theatre during a transformational period for the organization, including the launch of its new Centro Cultural Inmigrante in Upper Manhattan. PLR Group’s work spans brand positioning, audience strategy, integrated media, creative development, content, partnerships and go-to-market planning—including the organization’s first major brand campaign, “The Home of New York Stories.”
Cárabe RD & Arahuaco
PLR Group provided business, brand, and marketing strategy for Cárabe RD & Arahuaco, a woman-owned Dominican business creating locally produced home, craft, and personal care products. Our work focused on strengthening the brand, sharpening its market positioning, and identifying opportunities for growth across the Dominican Republic, the U.S., and Latin America.
CCCD
Partnered with Centro Cívico Cultural Dominicano during a pivotal period in its 60+ year history, developing bilingual marketing and communications strategies designed to strengthen visibility, deepen community engagement, and connect its cultural legacy with new audiences. Supported major programming and milestone moments across arts, wellness, music, and community celebration, while helping build a more cohesive year-round brand narrative.
MusiCon by RT 2025
As a founding partner, PLR Group helped create, launch, and market MusiCon by RT, a B2B music industry platform connecting Dominican talent with the knowledge, tools, and relationships needed to grow their careers. Our work included brand and marketing strategy, partnerships, programming, promotion, and event execution, helping establish a new platform at the intersection of music, culture, education, and industry opportunity.
WHAT PEOPLE SAY
Rhett Rumery,
Co-Founder & CEO
Pedro is undoubtedly one of a kind. Having worked with him for nearly three years, I have witnessed his exceptional energy, strategic mind, and client-first approach, all of which are unparalleled.
Karina Dobarro,
EVP, Horizon Media
Together we created and launched a specialized multicultural social media practice with the goal of connecting brands with the super influencer multicultural consumer. And this is one of many innovative solutions he has brought to the agency.
Helen Cheuck,
SVP & Chief People Officer
Pedro is a Rock Star! He's incredibly well-versed in all things Digital and Social Media related...here seems to be nothing he can't do and am thrilled he's part of the...family.