CES 2026: Top Consumer Technology & Marketing Trends

Each year Las Vegas hosts the largest consumer technology trade show in the world which took place from Jan. 6-9, 2026, and kicks off the speculation for how consumers and marketplace will respond to these innovations.

How can brands and marketers interpret the resulting trends to both learn and adopt accordingly?

PLR Group Inc. compiled the Top Consumer Technology & Marketing Trends from CES 2026 in order to help make sense of the trade show for marketers. Reach out to us directly for the complete report.

This year, it was business as usual with Artificial Intelligence (AI) driving many of the exhibitor footprints and discussions, but with variations on implications to our collective industries.

According to the Consumer Technology Association, CES featured “4100+ exhibitors and 148K+ attendees, including some 6900 media”.

From branded activations to parallel agency programming, the more transactional and revenue focused elements have made their way into the fabric of the trade show. However, the focus remains consumer technology and the Innovation Awards showcase the steady advances in the space, blending tech, function and design.

PLR Group Inc.'s report is featured by The Ad Club of New York, and features insights on:

• Artificial Intelligence (e.g. Systems Integration)

• Content (e.g. Media Networks and AI ethics)

• Tech (e.g. Robotics and Entertainment)

• Gaming (e.g. Hardware)

https://vimeo.com/1155562196

Pedro L. Rodriguez Discusses Top Trends for Marketers from CES 2026