BodyArmor's Super Bowl ad used AI surrealism against artificial ingredients. New York’s new law requiring disclosure when advertisements use AI-generated synthetic performers is the kind of regulation marketers should pay attention to, not just because it is first-in-the-nation, but because it signals where the industry is headed. Some states have proposed going further into general AI‑content disclosure, but these are not yet equivalent to New York’s in‑effect ad law: Georgi