Pedro L. Rodriguez & Pattie Gonia at Golden Heart Awards 2025, celebrting God's Love We Deliver. Full disclosure, I have followed Pattie Gonia since the pandemic and have had the pleasure of meeting them during a charity event in 2025. From a legal standpoint, Patagonia may be able to argue that it is simply doing what strong brands are expected to do: protect the trademark, prevent consumer confusion, and draw a line between parody, persona, merchandise, and commercial use.