Earlier this year, I wrote about Bad Bunny’s Grammy success and what it said about who gets to define “mainstream” culture. This weekend gave us another answer. Bad Bunny won his first Emmy for the Apple Music Super Bowl LX Halftime Show, which took Outstanding Variety Special (Live). The production swept all seven categories in which it was nominated, making it the most awarded Super Bowl halftime show in Emmy history. That distinction matters beyond another trophy for Benit

"Shakira returns to official World Cup song duty, this time with Burna Boy". Over the past 20 years, the FIFA World Cup has evolved into more than a sporting event. It is one of the largest cultural stages in the world, where music, identity, and global audiences converge. The numbers back that up. Viewership has steadily climbed across tournaments. Tournament Host Country Estimated Total Tournament Viewership Estimated Final Match Viewership 2006 FIFA World Cup Germany ~26.3